IMTM 2025 in Tel-Aviv
The International Tourism Exhibition, which is expected to take place this year on May 7-8, has opened its registration, and reports on the first Israeli cities that are expected at the exhibition. The cities that are eager to attract the attention of the Israeli tourist, see significant potential in the exhibition also for business cooperation with countries around the world.
Among the cities that have registered for the exhibition: Tel Aviv, Jerusalem, Herzliya, Netanya, Eilat, Ashdod, Petah Tikva and Lod.
As every year, IMTM is a central and significant focus in Israeli tourism, and these days plays a significant role in its very existence alongside the war, with the aim of helping, supporting and rehabilitating tourism.
The exhibition will reveal the desirable destinations for 2025 and will feature impressive international pavilions. The exhibition includes interpersonal meetings and connections, connections between wholesalers and entities from around the world, lectures and professional conferences. In addition, there is a program for invited agents in which hundreds of decision-makers from around the world who market Israel as a tourist destination come.
The countries exhibiting at the exhibition will be represented by national and regional tourism ministries, convention centers, hotels, resorts, shipping companies, car rental companies, airlines from various countries, agents, travel agencies, destination management companies, trade associations, service providers and various types of attractions in the field of tourism in Israel and around the world.
Israel’s Vibrant Presence at ITB Berlin 2025 Continues to Attract Global Interest
Israel’s booth at the 2025 ITB Berlin Tourism Fair remains a focal point of attraction, drawing a steady stream of tourists, travel agents, and government officials throughout the past week. The booth has become a hub of curiosity, with many visitors inquiring about the optimal time to experience Israel’s diverse offerings.
Throughout the week, the Israeli booth has continued to spark interest across various sectors. Notably, the upcoming 2025 Christian Jubilee has generated significant attention from the religious pilgrimage industry. With experts estimating that 17% of global tourism is driven by religious motivations, the Holy Land is poised to play a crucial role in attracting millions of pilgrims.
The recent positive developments, including perceived ceasefires in Lebanon and Gaza, have further fuelled optimism and interest in travel to Israel. Visitors are expressing renewed confidence in the region’s stability and are eager to explore its historical, cultural, and spiritual treasures.
The ongoing success of the Israeli booth at ITB Berlin 2025 demonstrates the resilience of Israel’s tourism industry and its enduring appeal to global travellers.
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